The buzz surrounding Fat Tire didn't come from overconsumption last summer, but from the
Not only was Fat Tire available in 12oz bottles, but the sampler included the 1554 Enlightened Black Ale, the Mothership Wit Organic Wheat Beer and the
Tonight the first cap that came off was that on a bottle of Mothership Wit. You might wonder, does 'organic' really make it a better wheat beer? To be honest, I haven't a clue...but I did really enjoy the light and crisp taste of this subtly citrus and mildly hoppy concoction. Unlike other wheats, this one wasn't too fruity in flavor and was able to avoid being overly bitter. Without question, it's one of the better wheat beers I've had. The 'organic' approach is not a play on current trends either. New Belgium Brewery's popularity comes as much from it's business practices and culture as it does it's ability to make quality beer.
The company was founded in 1991 and has since added 300 employees that all have a vested interested in the business. That's because at their one-year anniversary employees are given a stake in ownership as well as a pretty sweet bike. The ownership model, organic beer and bike all relate to founder Jeff & Kim's devotion to sustainability.
When it came to their workers, they knew to hold onto good people they had to treat them as such. Giving each a piece of the pie showed them they were valued and keeps everyone interested in the long-term success of the brand. The organic beer and bike riding relates to New Belgium's passion for the environment. The best example of this came in 1999 when they became the first Brewery to be fully-powered by Wind. From their packaging on down, this obsession with being 'green' makes the company one of the most environmentally aware outfits in any industry.
For even more on these admirable practices, check out this clip:

Expect reviews of the other 3 beers in the 'Folly Pack' in the coming days!
NEW BELGIUM BREWERY WEBSITE
1 comment:
Nice review---I enjoy wheat beers of this nature and this sounds like a good one...looking forward to your opinion of Fat Tire. My expert take? Decent but definitely overrated. Me thinks New Belgium intentionally uses the same Belgian yeast in all of their beers to draw beer lovers in. Each of their beers that I've had thus far has that same backbone. Interesting ploy, to say the least.
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