Beer Label Debut
The premier Lowertown Loft homebrew,
De Valera's Red Ale, now has an official label. The first taste test will take place on Tuesday, April 9th.
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5 comments:
Good first effort. I like the cut-and-paste look of the figure. Two questions though: 1) I see a "2007" in the image, are you planning on changing the recipe each year for your red ale? and 2) Did you use a football texture for the logo? It's bumpy-looking like pigskin. I do like the red shamrocks, a nice touch.
Gee Thanks Russ. The figure is cut-paste looking because it is. The 2007 just refers to the year when I brewed it and because I am using kits (and not experimenting with my recipes) I do not plan to make this red ale more than once. No the texture is not football related but good comparison. The label is going to be smaller than it appears on screen and since I don't own a professional printer the quality is not going to be enough that subtle details are really going to be stand out so I didn't want to get too into the process. Really this was just a rookie attempt at branding what will be a rookie beer and if I get more into being a hobbyist I will surely take the time to develop more professional looking labels that fit your taste and mine.
As usual, typed word cannot compare to the emotion/inflections used in spoken word. I was not in any way ripping the label. I will attempt to explain the meaning behind my "cut and paste" comment. If you had carefully eliminated any grey overhang around the outline of the figure, it would look like an incomplete label. Since you left some grey trim on the exterior of the black outline of de Valera, it creates an almost pop art look of juxtaposition over the vibrant colors and textures underneath. Also, the fact that you left the figure in grey scale provides a distinct historical bend to the image. A literal "lifted from history" look, if you will. You may call your label a rookie attempt, but I can think of quite a few non-rookie labels that look a hell of lot worse. Being a hobbyist is good and well, but it's more important to be a beerist. You are one without a doubt.
Russ- thanks for clearing things up. As always it is hard to decipher tone in written word and given your talents with sarcasm I often misinterpret your comments; my apologies for doing so. I can always count on you for honest criticism which I value greatly. I am happy with this first label and look forward to sharing a bottle of the ale with you soon.
I look forward to enjoying a bottle soon. Cheers!
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